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Navigating the changing landscape of digital advertising with Goodway Group

Eyeota Insights

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Ad Tech
Ad Tech

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Join Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet and Co-Founder at Eyeota and Andrea Kwiatek, Director of Strategic Partnerships at Goodway Group for an insightful discussion. In this session, we delve into how Goodway Group is helping clients navigate the competitive advertising industry by engaging the right audiences at the right time. We’ll also explore the challenges they’ve helped clients overcome with the loss of third-party cookies, and their approach for maintaining addressability in the new identity landscape.

Navigating the changing ladscape podcast

 

By Rian Kavanagh, Senior Marketing Analyst

Eyeota

Eyeota is a data transformation company serving the global enterprise.

Posted on: Tuesday 20 August 2024

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